For Miami Music Week 2025, I created advertising creative for Club Space and Factory Town with a clear goal: sell tickets in one of the most competitive live-music markets of the year. Working across multiple shows, lineups, and promoters, I developed a flexible visual system that could scale quickly while staying true to each venue’s identity.
The work spanned static and motion ads designed specifically for social and digital placements, optimized for fast consumption and high frequency during peak on-sale windows. Every asset was built to highlight lineup energy, create urgency, and cut through an oversaturated feed during MMW.
The result was a series of sold-out shows across the week, with creative that not only supported ticket sales but reinforced Club Space and Factory Town as must-attend destinations during Miami Music Week.
