For Dollaween, Dom Dolla’s Halloween event, I created event advertising that balanced dark, playful energy with Dom’s established visual identity. The creative leaned into bold typography, moody contrast, and graphic-driven composition to build anticipation without relying on generic Halloween clichés. Designed for digital and social rollout, the assets helped position Dollaween as a standout seasonal moment while remaining unmistakably Dom Dolla.
For Dollaween, Dom Dolla’s Halloween event, I created event advertising that balanced dark, playful energy with Dom’s established visual identity. The creative leaned into bold typography, moody contrast, and graphic-driven composition to build anticipation without relying on generic Halloween clichés. Designed for digital and social rollout, the assets helped position Dollaween as a standout seasonal moment while remaining unmistakably Dom Dolla.
