For Dom Dolla’s 2025 Tour I had the opportunity to design access passes that balanced function with brand expression, working with existing creative elements to create a cohesive theme. I focused on clear hierarchy, legibility, and durability for live-event use, while incorporating Dom’s visual language to create credentials that felt intentional, collectible, and on-brand. The result was a cohesive access system that supported backstage operations while elevating the overall event experience.
For Dom Dolla’s AAA credentials, I introduced a system of solid color-block bands to clearly differentiate access levels while keeping the design minimal and instantly readable. The use of bold, uninterrupted color allowed credentials to be identified at a glance in fast-moving, low-light event environments, while staying aligned with Dom’s stripped-back, graphic visual language. The result was a functional, no-nonsense access system that felt deliberate, cohesive, and on-brand.
For Dom Dolla’s Sydney event wristbands, I designed a three-color access system—red, white, and black—to clearly distinguish VIP, Guest, and GA tiers while maintaining a cohesive visual identity. The design prioritized instant legibility and on-site functionality, using color as the primary differentiator without sacrificing brand consistency. The result was a streamlined access solution that balanced operational clarity with a polished, on-brand aesthetic.
For Dom Dolla's flyers and "KBYG" social content, I adapted provided key art and visual systems into social-ready layouts across each territory. The creative assets were delivered to me; my role was resizing, formatting, and typesetting each piece into carousel-ready layouts that stayed on-brand while presenting show information clearly and legibly for viewers. Each territory's layout was tailored to its audience and context, but always within the established global brand system rather than new creative direction.
My role in this project was insuring that all creative assets displayed the necessary information accurately and consistently all formats. This job required a strong understand of photoshop and illustrator in order to mimic the text styling and layout, while breaking out for multiple design formats. Across flyers and social assets, the work demonstrated how a single artist brand could remain recognizable while flexing stylistically across regions.
