For Factory Town’s Miami Music Week 2025 programming, in collaboration with Club Space and Insomniac, I developed event and merchandise-focused creative that unified multiple brands under a cohesive visual system. The work spanned digital advertising and merch-driven assets designed to scale across a high-volume festival week while maintaining clarity and impact. The creative helped drive record merchandise sales during MMW 2025, reinforcing Factory Town’s identity as a flagship destination and elevating merch from an add-on to a core part of the event experience.
