Concept and tour art for the proposal for Gloria and Emily Estefan's new tour. This was proposed to Gloria and her team in 2024. I was tasked with developing the creative for this pitch, which provided quite a challenge. Gloria is a world renowned established name. After doing my research, there was no consistent theme behind her admats. However i wanted to stay true to her Latin/Miami roots, which was difficult to do while keeping it 'fun' yet 'elevated'. The idea was to appeal to newer audiences, so once I had a clear direction it was easy to merge ideas into a clear vision.
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