While at Loud And Live, we were approached by Banco Popular to create a concept for a special event. They wanted to create a music festival for card carrying/account holding members, and to encourage new customers to open accounts. The single day event would take place in Puerto Rico, and feature a wide array of top talent from the Latin music sphere. With a target attendence of around 2000+ the event would be small by festival standards, but by no means a small undertaking.
This concept was one of the first examples of using AI to help develop creative. The initial idea came from a client kickoff meeting where we got to understand what they were looking for and the type of event they were trying to create.
In my mind, I felt this should echo the huge street parties and celebrations that are highlighted in reggaeton music videos. After developing the color palette and detailed the constraints, I went to midjourney and entered a sequence of prompts to create this party scene; which helped define more of the style of the creative.
I then found the 'Junglebird' font which I editted in Illustrator to help create the logo. I then developed the color palette around the logo. After that I went into Photoshop and created the vector assets and redrew/painted some of the AI illustration and avoid any uncanny elements
The end result came together to create a fun, playful, beautiful, and visually stunning piece; something that, even as a still image, echoes the idea of motion, liveliness, and excitement.
The inspiration and moodboard process was very fun for this project. The left side included lineups, festival fliers, and creative concept for existing large scale festival and world renowned parties. The right side is a series of AI generated images and illustrations generated through the prompts; which eventually lead to the illustration used (version 1 featured in bottom right corner).
